Declan Bodaly
. Nottingham UK. Media creative graduate passionate about:
. Graphic Design
. Creative Direction
. Moving Image
-Twitter: @thinkdeko
Artefact 2. - Testing the same content through both print and digital…
I’m trying to find out how memorable the information/content was between the two mediums… Does print come naturally to you therefore allowing your brain to process and digest the information effortlessly, or does the digital edition bring excitement and make it more memorable making it a better form of content delivery?
1. When reading from both mediums (magazine & iPad) which did you feel connected and engaged with you the most and why?
3. Do you think that smaller chunks of information accompanied with images are easier to digest and understand opposed to lengthy article with no breaks? - Why do you think this is?
4. User Experience (UX): If you could list 2 or 3 words that you think are most important for successful UX in content delivery, what would they be? (e.g. Clear Navigation, Good Design, Concise Information)
This is my artwork entry for Stooki Sound’s forthcoming mixtape ‘Turnt Up Vol. 2’ I aimed to make the design a little distorted and energetic to suit the tone of the mixtape. All elements within the artwork we’re created by me and within a week I’ll know if my designs will be used.
For my internal client submission I designed and built this live <html> newsletter for the Nottingham Trent Advanced Textiles Research Group.
The newsletter shines light on what the group are doing towards helping the military with their future textiles. I used GIF images to create stimulation within the newsletter and to keep with the ‘future’ theme…
View the live newsletter here: http://bit.ly/17uMCaW
Sounds I’m Listening To: Ghost Loft & Ambassaduers
An upcoming LA artist that has quickly found his spot in the music scene and continues to grow with his fascinating work. This track ‘Seconds’ is a slow and sensual r&b track with a hip-hop rhythm and awesome vocals.
I recently came across Brighton based Mark Dobson AKA Ambassaduers, this cosmic track has been on repeat since. He experiments with sound and tempo, creating a truly unique and refreshing noise that is generating serious interest among the underground club scene.
Declan Bodaly: N0337358 - Module Title: Research Project
Title: How Does Digital Delivery Affect Traditional Print Media?
Phase: Artefact 1.
To start my practical investigation into how digital content is affecting the traditional medium of print, I planned to produce a survey aimed at 18-30 year olds, both male and female and of no specific background. The questionnaire focuses on user experience within the mediums of digital and printed content as well as how this can be improved to engage the user.
In total I asked eight questions, four were quantitative based and the other four were qualitative. I asked a mixture of questions so that I could gain a greater insight on both the statistics and emotional responses towards the topic.
In the questionnaire I asked how people felt about viewing content on a digital device such as an iPad and how well they receive the content compared to reading from a printed piece i.e. magazine. By analyzing the responses I got from the question, ‘When reading content from a screen i.e. Laptop, Phone, Tablet; How digestible do you feel the information is?’ , it was apparent that just over 50% prefer reading printed content, and the others felt that they digested content from both screen and paper equally, however only a very small percentage favored the digital option.
This result sparked further interest for me as there is a significant difference in the amount of participants who feel that printed content is more digestible than digital. As a product of this conclusion I feel it is important to further investigate why this is, as we live in such a digital age. Therefore I plan to conduct additional research for my second Artefact by providing both digital and printed issues of the same magazine to a focus group. From this I will be able to pinpoint the different aspects within each medium that engage the individual more.
Mockup Exhibition Catalog…
I have been sketching some wire frames for the BA Multimedia 2013 exhibition catalog and moved forward with a few concepts digitally. This layout is my most favoured so far as there’s enough image space for 4 images to sit comfortably and the overlapping image space gives the booklet a contemporary flair rather than a strict grid layout which is common within institutional works.
What I’m reading…
Over the past 3 weeks I have been trying to do a lot more reading than I usual, I’m not a massive reader to be fair but I’m trying to make sure I read more as I know it helps a lot with grammer, vocabulary and general well being.
HTML & CSS - Design and build Websites - Jon Duckett
I bought this book on web design after my first tutorial on web design, I have never known or learnt anything to do with web design before so I thought now would be a good time to atleast try and gain an understanding on the ins and outs of the web and the content designed for the web. I have found this book to be extremely helpful and the design/layout has really helped simplify what I thought I’d never be able to get my head around.
Take a look at the linked website for images and more info HERE
Wally Ollins - The Brand Handbook
For the past 2 years designers and design related blogs/websites have been raving about this book no end. I thought it was time for me to see what it was all about, and of course I now see that Wally Ollins (Infamous Branding Guru) has hit all the nails right on the head in this essential, easy-reference guide to brilliant branding and corporate identity. For just £10 this is a must have for all creatives!
Take a look at the linked website for images and more info HERE
Computer Arts Presents - The Design Student Handbook - Issue 1/6
A new series from Computer Arts packed full of pro tips and practical advice, plus plenty of invaluable industry insight, The Design Student Handbook is a guide as you journey from the lecture hall to life in the design industry.
This issue covers the topics: Choosing the right route, Surviving while studying, Graduation and beyond, Bag that internship, Taking on the real world, Self-promo for students, Raise your profile and Essential resources. This clear and helpful magazine has opened my eyes to new approaches and ideas within my work.
Take a look at the linked website for images and more info HERE
Wired Magazine Interactivity - Research Project -
I have purchased the December issue of Wired magazine and also plan to buy the iPad version of the same issue. The reason I am buying both is so that I can ask a friend to read and interact with both print and digital version of the magazine and gain some qualitative feedback. This will help me understand the advantages of each medium and possibilities of what the user would like to see from both print and digital in the future.
I chose to use Wired magazine in this case because their material is relevant to my interests (Technology, Design & Business) I feel the whole aesthetics and design of their content is amazing, also they have been working with Adobe to make the most out of their interactive magazines ( Video on their approach to interactive with Adobe HERE)
The question I am looking at for my research project is ‘How does online delivery change the traditional print media?’ I have been looking at related topics, blogs, videos online to try and help me focus on the area and see what information I can gather on the subject matter. This video is just to advertise the possibilities with Adobe Digital Publishing Suite, nothing more than an inspirational video to kick start the project.
Symmetry -
An impressive, innovative short by creative filmmaking team from California Everynone.
This caught my eye in 2011 and I still love watching it today, it’s affecting split screen take on our need for balance, full of lovely synchronicity and relative connections in imagery, human acts and irony! This video won Everynone the Grand Prize at the 2012 Vimeo awards… Watch the review with the filmmakers to learn how they collaborate and see what went into creating their split-screen masterpiece. |Watch Symmetry Review|
Listening to… (Plezier)
Plezier is a France based artist. Producing music for many years, he soon decided to concentrate on UK bass music, his influence from UK Garage, Grime, Deep house has taken me in and really impressed me! I’ve recently had his latest ‘Anthem EP’ on repeat, it’s available for just £2.49 from the iTunes store. Have a listen to my favourite track from the ep ‘That Was Me’ on the Youtube player above. Check Plezier out on Facebook & Soundcloud
Channel 4 - Paralympics - Meet the Superhumans Ad by 4Creative
When I first saw this advert it sent that tingly goosebumps feeling down my back and still does each time I watch it. To me that feeling is a sign of a powerful piece of work that has touched on my emotions, therefore being a very successful advertisement.
The editing, camera shots and music work so fittingly together that you effortlessly stay glued. The trailer has some thought provoking touches by cutting in part stories behind these athletes tragedies, truly inspiring and great work by :-
Director/creative: Tom Tagholm, 4Creative
Producers: Gwilym Gwilym, Rory Fry, 4Creative
Cinematographer: Luke Scott, 4Creative
Editor: Tim Hardy, (edit facilities: Stitch)
VFX/Post Production: MPC
